Our 100% Model

Have you ever wondered how Thankyou is structured?

We bring you
great products

We build brand
awareness

We pay
staff

We take on
competitors

We exist 100%
to end global poverty


Well, we’re a social enterprise. We operate like any for profit business, investing in all the things necessary to create great products and stay competitive. The main difference to other for profit companies, is that we don't have any private shareholders (never have, never will). Instead, we are 100% owned by the Thankyou Charitable Trust, a registered charitable entity. We commit 100% of our profits to the trust, which then distributes it to our impact partners to fund sustainable development projects that help end global poverty.


We always have and always will exist 100% for ending the effects of global poverty.

"Every decision that we make is ultimately about maximising the impact that we can have by funding life-changing projects around the world."

– Daniel Flynn, Chairman of the Thankyou Charitable Trust

How we fund growth

Chapter One

As Thankyou is a social enterprise (a business instead of a charity), previously we haven’t encouraged public donations. However, with the set up of our FutureFund, we are now able to accept donations that specifically go towards scaling the future of Thankyou.

The cool thing about the FutureFund is that it's not just an avenue to accept donations. We want to exchange value for value. You’re giving us your hard-earned cash to fund our future, so we want to give you something you can use in your future by directing your funds to 'pay what you want' for one of our newest products, Chapter One. Chapter One is a book written by one of our co-founders Daniel Flynn that tells the story of Thankyou from its beginning in 2008. It will inspire readers to challenge their thinking, to dream big, and to make their ideas a reality.


You can find out more about Chapter One here.