Welcome to

The Inside Collection

For over a decade, you’ve asked us for a Thankyou tee.

We had it on our to-do list but it kept falling to the bottom. As we began to reimagine Thankyou, we felt like the time was right. What started as a simple ‘branded tee’ became a much bigger idea.


We believe you have the power to change the narrative on the inside – we literally did with this t-shirt to drive home the point, even at the risk you might find it slightly uncomfortable to wear (our testing says you won’t).


For every brand tee you’ve ever bought, you’d find the logo and design on the outside. The Inside Collection breaks this convention. This tee isn’t designed for everyone on the outside, we designed it on the inside — for you and for an idea more important than just another branding opportunity.

Shout out to our friends at Outland Denim, who helped bring this tee to life. They’ve spent over a decade getting their inside right.

Outland Denim 
x Thankyou.

We asked Outland Denim to make The Inside Collection. Almost anyone can make a T-shirt. But we asked our friends at Outland Denim because they’ve spent over a decade working on their “inside.” They’ve got an A+ rating in the 2019 Ethical Fashion Report and a relentless pursuit towards sustainability. They use organic cotton and zero harmful chemicals. Their Cambodian wash and finishing facilities are water-wise and use less energy. They’re also committed to zero exploitation, fair wages, and empowering humans through their social business model that exists to help vulnerable people into jobs. In a world of fast fashion that sees brands coming and going, spending so much time on the inside to get it right could be a risk, but the deeper the foundation, the stronger you flourish on the outside. We’re inspired by your work Outland Denim, and we’re looking forward to seeing your future.