Nuru aims to equip families with the tools and knowledge they need to lift themselves out of extreme poverty, for good. Working with the most vulnerable members of society in rural regions of fragility in Sub-Saharan Africa, Nuru aims to address unique issues within each area they work in. These issues being; episodic hunger, lack of nutrition, financial shocks, as well as preventable disease and death, and any other challenges (such as drought, agrarian pests, and devastation brought about by violent extremist organisations).

Nuru employs a leadership development program designed to restore agency to local leaders and equip them to build and scale poverty-fighting solutions long after the team exit the area. The Nuru model focuses on long-term service delivery for all program solutions via farmer-led organisations or cooperatives. After 5-7 years of implementation, Nuru projects become a self-sustaining impact model, owned and operated by empowered local leaders, that then expands to additional regions. The Nuru model improves livelihoods and builds resilience in the communities where Nuru works.

Over the years, Nuru has enabled thousands of farmers and their families to transition from subsistence farming to farming as a business. Nuru not only helps communities chart a path out of poverty but by supporting the growth of farmer-owned and farmer-led agribusinesses, Nuru helps farmers to continue to stay out. Nuru has created local organisations in Kenya, Ethiopia, Nigeria and Burkina Faso, which have enabled thousands of households to grow and thrive in the wake of challenges that range from climate change and environmental pests to political instability and violent extremist organisations (VEOs). Amid these challenges, Nuru farmers and their cooperatives cultivate solutions and improve social cohesion. Every year, Nuru works to expand its reach to eradicate extreme poverty and unlock economic potential within fragile rural communities in Sub-Saharan Africa.