We are a movement and we campaign

— Unknown


Chapter Two

We’ve got something in the making that we call ‘Chapter Two’. It’s by far our boldest launch idea yet. And for those who’ve followed Chapter One and wondered ‘when is Chapter Two coming?’ we believe the wait will be worth it. You haven’t just been waiting for a book, but an idea we’ve been dreaming of since day one.

This is a call out to the world…

This is a call out to the world…

With the idea working in two of the smallest countries in the world, it’s time to take it to a global scale. This is no small plan.


New Zealand

Taking one of the world’s biggest ideas to one of the smallest countries, first.

New Zealand
Chapter One

Chapter One

A world first pay-what-you-want book written to inspire change at scale. Second only to the Harry Potter launch week in airport bookstores, Chapter One has raised over $2.5 million.


Coles & Woolworths

Challenging a duopoly in pursuit of a better world.

Coles & Woolworths


The campaign where we discovered a secret. That a small group of determined and like-minded people can change the course of history.

Join our Launch Team

From time to time we’ll reach out, and with your help see the launch of new bold campaigns and products.

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The power of people is something that continues to humble and inspire us. The reality is, this idea we call Thankyou, will only work if we, the people, come together. It will take all of us using what’s in our hands and hearts to create change. We know this to be true because we’ve seen it with our own eyes. Our journey has shown us that when humans believe in an idea, they’ll go to great lengths to see it become a reality, and achieve ‘impossible’ things.

We'd love to invite you to be part of our Launch Team! It's the group of people who aren't afraid to set things into motion— the ones who are passionate about creating change and bold enough to take action.
They’re the people who believe in the future of this idea. Sound like you?

Yes? Yay! Go on, sign-up. We’ll reach out when the next 'launch thing' comes up, and we’ll also send you an invite to come along to our once-a-year allteam™ meet-ups with the rest of the Thankyou family.

We're so excited to have you on the journey with us!

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