We are a movement and we campaign


— Unknown
Chapter Two
We’ve got something in the making that we call ‘Chapter Two’. It’s by far our boldest launch idea yet. And for those who’ve followed Chapter One and wondered ‘when is Chapter Two coming?’ we believe the wait will be worth it. You haven’t just been waiting for a book, but an idea we’ve been dreaming of since day one.

This is a call out to the world…
With the idea working in two of the smallest countries in the world, it’s time to take it to a global scale. This is no small plan.
New Zealand
Taking one of the world’s biggest ideas to one of the smallest countries, first.


Chapter One
A world first pay-what-you-want book written to inspire change at scale. Second only to the Harry Potter launch week in airport bookstores, Chapter One has raised over $2.5 million.


7-Eleven
The campaign where we discovered a secret. That a small group of determined and like-minded people can change the course of history.