The truth about aluminium in deodorant, explained

Aluminium in your deodorant isn’t the problem. Misinformation is.
Aluminium in deodorant has become a hot topic. You’ve likely heard the claim: “Aluminium in deodorant? That’s toxic.” It’s a statement that’s made the rounds, but here’s the truth: the story is far more nuanced than the headlines suggest.
You may have seen us say that aluminium in deodorant is…good?! And while this isn’t the case for all deodorants or forms of aluminium in products, it is for ours.
Here’s the thing: Aluminium in deodorant can be dangerous, BUT it depends on the type of aluminium used and the level at which it’s used.
Aluminium in deodorant – let’s talk facts, not fear
Traditional antiperspirants use a synthetic aluminium salt compound called aluminium chlorohydrate, often derived from natural sources but chemically processed for use in antiperspirants. It works by temporarily blocking sweat glands to reduce perspiration.
While effective, this ingredient, and the prevalence of aluminium in deodorant, have faced scrutiny over claims that it may be absorbed into the skin, potentially causing health issues such as cancer or Alzheimer’s disease.
However, extensive research and respected organisations like Cancer Council Australia and Dementia Society confirm that aluminium in personal care products (including aluminium in deodorant), when used at regulated levels, poses no proven health risks.
In light of new data, the Scientific Committee on Consumer Safety (SCCS) has concluded that aluminium compounds are safe when used at regulated levels in cosmetic products.
Regardless, we’ve made a different choice.

Yes, there’s aluminium in our deodorant. No, it’s not the bad kind.
Instead of aluminium chlorohydrate, we use potassium alum, a naturally occurring, unprocessed mineral stone.
Here’s why this choice matters:
- It stays on the surface: Potassium alum doesn’t penetrate the skin. It works by tightening pores and creating an environment that bacteria (the main cause of body odour) can’t thrive in.
- It works naturally: Powerful odour protection, without blocking sweat or relying on harsh synthetics.
- It’s straight from nature: Unlike its chemically processed counterpart, potassium alum is a natural mineral, making it a more sustainable and mindful option.
Our deodorant range has been made with you, humanity and the planet in mind - no need to compromise on performance, health, or sustainability.
We’re all for questioning ingredients - just not ignoring the science.
Misinformation spreads fast, and the debate around aluminium in deodorant is no exception. We believe in questioning the status quo. But questioning is only meaningful if it’s backed by facts, supported by science.
It’s essential to care about the ingredients we use on our bodies, but it’s equally important to distinguish credible information from fear-driven narratives. That’s why we prioritise transparency, evidence, and thoughtful solutions over buzzwords or marketing claims.

What this means for you (and your pits)
- Yes, there’s aluminium in our deodorant, but no, it’s not the bad kind
- We use potassium alum stone, a naturally occurring mineral that stays on your skin’s surface and fights odour without blocking sweat glands.
- Science confirms that aluminium in deodorant, when used correctly, poses no health risks.
We’re committed to developing our products in collaboration with the best of the best. We consult and listen to product experts, scientists, and research when it comes to our product development, so we can be fully informed and ensure we’re making products that are truly good for you, humanity, and the planet.
Your deodorant might seem like a small decision, but it’s an opportunity to take a big step for humanity. We’re all about changing the world, without breaking a sweat. Join us?