We believe how we manufacture our products and the decisions we make as we scale this movement globally are intrinsically linked to our mission.

Thankyou Responsible Business Goals
Thankyou has set itself the following responsible business goals, which build on Thankyou’s endeavours to date:
6. Thankyou reports on the progress and impact of its environmental and social goals
Thankyou will publish the progress and impacts of Thankyou’s Responsible Business Goals annually. Please see our first report here.
Initiatives we participate in
We are proud to be a signatory of the United Nations Global Compact (UNGC). We are committed to the Ten Principles of the UNGC in the areas of human rights, labour, environment and anti-corruption. You can view our latest, Annual Communication on Progress Report here.
Please note some ingredients used in our products also carry the following social and environmental certifications attached to them: Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI), Responsible Sourced Palm Oil, Plastic-Free Certified, Certified Organic.
Our product sustainability journey

“Continuous improvement is better than delayed perfection.” – Mark Twain
To be honest, when we look at an increasingly, complex, global supply chain, it can start to feel overwhelming and paralysing. We are under no illusions that meeting our Responsible Business Goals by 2025 will be both challenging, and ambitious. Sometimes, we also know that the best place is to “begin”. There’s a great quote we live by at Thankyou from Mark Twain: Continuous improvement is better than delayed perfection.
While we know we aren’t satisfied with our progress, here are a few examples that demonstrate our deep resolve to continuously improve and meet our responsible business goals.
Licence partner model
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As we’ve gone on this journey, we’ve watched some of the world’s largest multinationals tackle responsible business practices, at a global scale. One of the biggest observations is those last two words, global scale.
Size, scale, ownership all equates to influencing power. This means not only being able to set ambitious responsible business goals, but also influencing stakeholders across the entire supply chain to implement and achieve these goals.
You see, just like any small organisation partnering with third-party, global suppliers (meaning we do not own any factories), we’ve encountered challenges which are relative to our size and scale.
Can a customer like Thankyou, which makes up a tiny percentage of a supplier’s budget, fundamentally change a supplier’s business practice, to responsibly procure inputs, or meet our code of conduct standards for example?
We all hope it would, but it’s often not the case.
After trying to do this over the last 14 years, we fundamentally believe a licence-partner model is the only way we can achieve our Responsible Business Goals. Partnering with an organisational that is driven by its care of the planet and its people is truly the way forward, and we are excited about finding a partner that will not only meet our Responsible Business Goals but exceed them.
Walking away from our genesis (Thankyou Water)
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Thankyou started as a bottle of water. From day one, we said we thought it was a silly product but, while it existed, we wanted to provide a choice to consumers that did some ‘good’. However, as we have matured, we realise we also need to mature as a brand. We’d hoped we could find a sustainable solution but many of the paths we explored turned out to be nothing more than greenwashing. So we made the call to simply walk away leaving literally millions of dollars on the table, but all in the pursuit of a more sustainable future.
While we can’t reveal what the future of Water will be today, we are proud to announce that we have de-launched our entire single-use plastic bottled water range. While it doesn’t make commercial sense (even our retailers were shocked by this decision), we knew it was time to say goodbye.
To read more about the decision to exit here’s our announcement: We’re announcing the end of Thankyou Water
Plastic-free personal care range
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Over the last year, we introduced refills to some of our most popular personal care products, extending the lifespan of our personal care range while decreasing our waste.
We have developed a plastic-free collection of solid body bars, lotion bars and hair bars. The range is vegan friendly, made with recirculated water, is fully recyclable, made up of recycled material, and represents another step forward in looking at minimising our waste footprint.
Like any good journey, this is the beginning of a continual pursuit to be better.