We’re a social enterprise that brings consumers a product choice that exists all-for the end of extreme poverty.

The latest

In 2020 we launched our biggest, most risky campaign yet: No Small Plan.

Inspired and designed to reflect our belief that you have the power to change stuff – this little masterpiece was made to do more than just wash your hands.

Stay tuned. Each year we gather as allteam™ to celebrate the wins, share the failures and lessons learned, launch new ideas and celebrate our collective impact.

Our impact partner International Justice Mission is committed to protecting individuals living in poverty from violence, to build a safer future that lasts.

Our impact partner Lwala is committed to building the capacity of rural communities in Kenya to help them advance their own comprehensive wellbeing.

Our impact partner Muso collaborates with governments and communities in Sub-Saharan Africa to design community-based health systems to deliver care, with speed, to all patients who need it, when they need it.

Our impact partner Raising The Village is committed to working with rural communities in Uganda to help move them out of ultra poverty, and towards economic self-sufficiency.

Our impact partner Water For People is committed to working towards a world where every person has access to reliable and safe water and sanitation services.

Our impact partner WSUP helps to transform cities to benefit the millions who lack access to water and sanitation.

Blog highlights


Annual Letter from Thankyou Trustees

The giving system’s broken. We helped break it.
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We’re announcing the end of Thankyou Water

We’re announcing that this is the end, we’re out.
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There’s this term in business called a ‘moonshot’. It’s used to describe the ideas that often have huge risks associated with them, but carry the power to shape history…

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We exist to help create a world where not one person lives in extreme poverty.

Choose Thankyou

Good for you. Good for humanity.

We’re a movement and we campaign

“A small group of like-minded people can change the course of history.” — unknown

Chapter One

We are writing a world-first book, chapter by chapter, over the next few decades.


All of the above is to amplify change-makers exponentially.