Co-Founder Daniel Licks a Toilet to Prove Our Universal Cleaner Works!
When you back something whole-heartedly, sometimes you’ve just gotta go all out. And with this one we went way out, like out-the-gate out! Look, maybe it’s not exactly Daniel’s favourite campaign we’ve done, but when his wife and co-founder of Thankyou, Justine, suggested the idea (or challenge?!)… it just had to be done for the love of our products!
If you missed it (and you’re not too squeamish), you can watch it here:
Okay (gross!), but why did we do this Universal Cleaner challenge?
If our marketing budget allowed it, we’d be knocking on every door in Australia, personally cleaning your stove-tops, your windows, your bathroom, floors, kitchen, window sills, dusty skirting boards, EVERYTHING… just to watch you first-hand fall in love with the superpowers of our Universal Cleaner. Sadly, we didn’t have squillions of dollars or hours, but we did have:
1. One Universal Cleaner that we have a ridiculous amount of trust in!
2. One (high-traffic) grubby public toilet seat🥴
3. One co-founder who has an equally ridiculous amount of trust in our products!
Plus, a microbiologist with an ATP machine (read: cleanliness/bacteria detector) to make sure everything was legit.
Gross? Yes! Safe? Entirely! Recipe for success? We hope so!
Call your Mum, tell your friends, and smoke-signal your Grandpa: Thankyou’s Universal Cleaner WORKS. Wait, why are we telling Grandpa? What’s wild is that most mainstream cleaners are still using the same harsh chemicals that were used 50+ years ago, but today - because it’s the future - we can deliver the same efficacy naturally.
Our Universal Cleaner stacks up on credentials:
- 100% Natural Cleaner
- Hospital grade disinfectant
- Kills 99.99% of germs
- Simply, one cleaner for every surface in your home
- Cost saver! You can dilute this cleaner three ways… which makes it one of Australia's most affordable cleaners
- Sustainable packaging
- The bottle design is STUN-NING, like home decor in itself!
While you may recognise us (or our products!) as familiar faces on supermarket shelves (we’ve spent over a decade in the personal care aisle), last year, we branched out and are pretty proud and confident (to say the least!) of this natural YET effective cleaning formulation our partners and team developed!
Most cleaners on the shelf are either one or the other, but our team has gone all-out on creating a solution that is both:
One: Kills 99.99% of germs, and is a hospital grade disinfectant And, the other: a 100% Natural Cleaner, with zero harsh and harmful chemicals in sight!
Think gentle on skin, no gloves needed, so safe you can even lick it off a toilet seat (we tried, so you don't have to!).
How Thankyou’s Universal Cleaner stacks up:
We commissioned Mérieux Nutrisciences to compare publicly available information of 13 leading brands' claims. They found the following:
But, don’t just take our word, or data, for it! Aussies love it too:
What can’t this all-purpose cleaner do?
Will: Deep clean any surface in your home, be gentle on your skin, look pretty on a shelf!
Won’t: Clean the image of Dan licking a toilet seat from your mind (sorry!)
Like all our Thankyou products, the Universal Cleaner exists uniquely for this reason: to help end extreme poverty. Making it good for you, good for your home, good for the planet, and most importantly good for people. Good stuff!
Keen to try it for yourself?
Head into your local Coles supermarket or shop online now!
Happy cleaning,
Team Thankyou
