Right now, there are 719 million people stuck in extreme poverty.(1)
Meanwhile on the same planet, we’re spending $63 trillion on consumer products each year.(2)
We don’t think this is right.
If you’re like us, these facts can make you feel pretty uncomfortable. Why?
Because it’s an injustice that shouldn’t exist. It exists because the system is broken. It’s failing humankind, and it’s time for it to change.
We’ve seen a way forward. This is where you and this campaign come in.
To change the world, we must first flip the system.
1. World Bank. Poverty and Shared Prosperity 2022: Correcting Course. Washington, DC: World Bank. https://openknowledge.worldbank.org/bitstream/handle/10986/37739/9781464818936.pdf
2. World Bank, ‘Final consumption expenditure (current US$)’, https://data.worldbank.org/indicator/NE.CON.TOTL.CD?end=2019&start=1960&view=chart.
Thankyou exists to offer the world a consumer choice that exists solely to help end extreme poverty.
We’re a social enterprise that began in two of the smallest countries in the world. And because people backed us, we’ve seen more than AUD $17.57 million raised to serve vulnerable communities globally. It’s been a wild journey, but we think it’s just the beginning.
If this campaign works, Thankyou could reach 190 more countries, and together, we could change the course of history and see millions of consumer dollars going towards ending extreme poverty in our lifetime.
It’s no small plan. Which is why we need you.
We sent a partnership invitation to eleven of the biggest product companies — who right now, are some of our biggest competitors.
They make, distribute and sell hundreds of brands and billions of products every day. What we’re asking them to do will change the world. We’re asking if they’ll join us in making and distributing Thankyou products globally. To flip consumerism, for good.
If they say yes, together we could change millions of lives.
The question is, how do we get them on board? That’s where you come in.
On September 29th, we launched a call out to the world that left us humbled by the response. The campaign kicked off a movement of people who jumped on board to take this idea further than we could’ve imagined! People shared the video, posted creative content, and after two weeks of campaigning together – we had 826 media features across the world, and hit a crazy total of 2.6 billion campaign impressions! (For context, the biggest campaign we’d run prior had 42 million campaign impressions).
The message got through (loud and clear!) to some of the biggest companies on the planet. It’s led us into a few weeks (turning into months) of epic meetings as we look to find the right partner to help take #thankyoutotheworld.
We’d hoped to make a quick call – but it turns out that No Small Plan is No Quick Plan either! We’re asking companies to do something they’ve never done before and it’s taking time. To our surprise (and delight!) we’ve even had companies, who weren’t in the original eleven we’d approached, reach out to us too!
It’s exciting stuff, and we’re taking our time to choose the right way forward. In 10-15 years from today, we want to be able to look back and say we made the right call – not just a quick one. Why? Because the impacts of this partnership could take us, humanity, one step closer to the end of extreme poverty.
Read the latest update on where we’re at here!
Extreme poverty won’t end until we (all of us) choose to end it. We believe that together we can build a new normal. For good. This campaign has been epic, and thanks to your help and support, our message has been heard loud and clear!
Once we know who’s ‘in’, we’ll be announcing it onto one of the largest digital billboards in the world in Times Square, New York City. On that day, we look forward to celebrating those brave enough to help us flip the system and change the world. To stay in the know with how this campaign story ends, including the final announcement of who’s ‘in’, stay tuned to our socials or sign up to The Launch Team here.
There’s a chance it’s answered here, but if not, email us at email@example.com