Child & Maternal Health Impact

as of February 2019

2 countries
6 communities
6 solutions
180,000 mums and bubs

The Issue

Poverty is a key reason why a mother or baby doesn’t survive or thrive in the first month of life.

Sadly, a mother dies every 103 seconds due to pregnancy and childbirth related issues, with 99% of these deaths occurring in developing countries. 2.6 million babies don’t make it through their first month of life every year because they don’t have access to basic health care. (WHO 2018)

By buying the Thankyou baby range, you are helping to change the situation by funding organisations focused on ending maternal and child mortality in some of the world’s most vulnerable communities.

What we fund

We imagine a world where families, no matter where they are born, have access to high quality health care so that pregnant and breastfeeding mums - and their babies - can not just survive, but thrive. We know improving health in communities requires change across multiple levels of society.

The programs we fund take a multifaceted approach because they aim to uncover root cause issues within the entire healthcare system. Typically, they involve government, health officials, doctors, families and community members working together to ensure access to maternal and child health services for generations to come.

It’s important to us that our funding is not creating a separate health system, but strengthens existing ones to enable long-lasting change to occur.

Our funding is therefore focused on creating


Our partners work with government stakeholders within all levels of the existing health system to help identify and strengthen gaps.


Our partners are also focused on ensuring communities have access to high-quality healthcare, training, education. They work with community to identify barriers and work with them to create safe environments for mother’s to deliver in.


Our partners also work and partner with community members to address behaviours, cultural traditions and social stigmas which may prevent families from accessing appropriate health services.